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Agency Marketing Manager
Company | Integral Ad Science |
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Location | New York, NY, USA |
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Salary | $69300 – $118800 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Mid Level, Senior |
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Requirements
- 4+ years of relevant experience in B2B Marketing
- A proven storyteller with excellent written, editorial, and verbal communication skills
- Experience creating digital content across several disciplines (copy, design, video) and media (articles, guides, social, white papers, research, infographics)
- High level of creativity, attention to detail, and project management skills
- Strong experience managing end-to-end campaigns in Marketo
- Event Management experience
- Recognized self-starter, who takes initiative, capable of flourishing in fast-paced and dynamic environment
Responsibilities
- Build, execute, and scale multi-channel marketing strategies to drive agency engagement through workshops, ideation sessions, email marketing, thought leadership, persona-based content, webinars, and more
- Develop and maintain agency-specific collateral, playbooks, case studies, guides, and personalized content to scale existing business, uncover new revenue, and increase product adoption
- Ensure campaign alignment with product marketing, agency development, and various cross-functional teams, taking into account external market trends and competitive analysis
- Oversee aggressive campaign timelines, ensuring that activities occur as planned and that projects are executed on time and within budget — including design, production and distribution
- Generate executive-level reporting on business impact related to agency growth while providing campaign optimization recommendations
Preferred Qualifications
- Experience with a project management tool, ideally Asana, but not required
- Successfully completed Marketo Expert certification