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Agency Marketing Manager

Agency Marketing Manager

CompanyIntegral Ad Science
LocationNew York, NY, USA
Salary$69300 – $118800
TypeFull-Time
Degrees
Experience LevelMid Level, Senior

Requirements

  • 4+ years of relevant experience in B2B Marketing
  • A proven storyteller with excellent written, editorial, and verbal communication skills
  • Experience creating digital content across several disciplines (copy, design, video) and media (articles, guides, social, white papers, research, infographics)
  • High level of creativity, attention to detail, and project management skills
  • Strong experience managing end-to-end campaigns in Marketo
  • Event Management experience
  • Recognized self-starter, who takes initiative, capable of flourishing in fast-paced and dynamic environment

Responsibilities

  • Build, execute, and scale multi-channel marketing strategies to drive agency engagement through workshops, ideation sessions, email marketing, thought leadership, persona-based content, webinars, and more
  • Develop and maintain agency-specific collateral, playbooks, case studies, guides, and personalized content to scale existing business, uncover new revenue, and increase product adoption
  • Ensure campaign alignment with product marketing, agency development, and various cross-functional teams, taking into account external market trends and competitive analysis
  • Oversee aggressive campaign timelines, ensuring that activities occur as planned and that projects are executed on time and within budget — including design, production and distribution
  • Generate executive-level reporting on business impact related to agency growth while providing campaign optimization recommendations

Preferred Qualifications

  • Experience with a project management tool, ideally Asana, but not required
  • Successfully completed Marketo Expert certification