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Senior Content Associate – Brand
| Company | GOAT Group |
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| Location | Los Angeles, CA, USA |
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| Salary | $91000 – $114000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 3-5 years of experience in social media management, content creation, or a related field.
- Strong understanding of social media analytics and reporting tools.
- Excellent written and verbal communication skills.
- Ability to collaborate effectively in a fast-paced environment while managing multiple time-sensitive projects.
- Experience in creating visually compelling decks to communicate social strategy concepts to the team.
- A positive attitude and adaptability in refining ideas based on feedback, budget, and timelines.
- Proficiency in social media listening and analytics tools (e.g., Dash Hudson, Tribe Dynamics).
- Experience in community management.
- Skills in articulating and presenting ideas to the broader team and senior management.
- Strong analytical abilities for measuring success and tracking KPIs.
- Qualitative research skills, with the capability to interpret social insights and translate them into actionable strategies.
Responsibilities
- Manage the Monthly Social Content Calendar: Collaborate with internal stakeholders (Merchandising, Content, Design) to align planning and ensure cohesive content delivery.
- Lead Daily Channel Operations: Oversee content planning and community management across GOAT social platforms, including Instagram, Twitter, and TikTok.
- Engage with the Community: Actively respond to DMs and engage with relevant content (UGC and talent posts) to nurture existing relationships and build new ones.
- Analyze Performance Metrics: Utilize social analytics tools to generate weekly, monthly, and post-campaign reports, providing actionable insights that inform future strategies and highlight platform trends.
- Serve as a Thought Leader: Contribute to creative brainstorms by sharing insights on trends, best practices, and implications for broader teams.
- Drive Project Timelines: Ensure project milestones are met by effectively managing execution timelines.
- Create Creative Briefs: Develop compelling briefs to pitch innovative content ideas that will enhance our brand-building efforts.
- Cast Influencer Talent: Identify and engage relevant influencer talent for campaigns, ensuring alignment with brand values and audience engagement goals.
- Support Seeding Moments: Assist in strategizing and executing seeding initiatives to amplify campaign reach and generate organic buzz around product launches and events.
Preferred Qualifications
No preferred qualifications provided.
