Director of Creative Product – CVS Media Exchange – CMX
| Company | CVS Health |
|---|---|
| Location | Boston, MA, USA, Smithfield, RI, USA, Chicago, IL, USA, Needham, MA, USA, Ambler, PA, USA, New York, NY, USA |
| Salary | $100000 – $231540 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of product management experience, with a focus on AI, creative technology, or ad tech solutions.
- 3+ years of strong leadership skills, with a track record of aligning cross-functional teams and driving strategic initiatives.
- 5+ years of expertise in advertising technology, including DSPs, CDPs, and measurement tools.
- 2+ years of familiarity with AI creative partners (e.g., Celtra, VidMob, Jivox, Adobe Firefly) and their capabilities.
- 2+ years of strong analytical skills, with experience defining and tracking KPIs to measure product performance.
Responsibilities
- Define and drive the tech & business system vision and strategy for CMX creative, balancing innovation, operational efficiencies, and brand considerations.
- Develop a comprehensive roadmap that integrates emerging technologies’ capabilities, personalization strategies, and cutting-edge ad formats.
- Partner with cross-functional teams to align creative solutions with business objectives and client needs.
- Leverage AI tools for creative automation, dynamic creative optimization (DCO), and personalized ad experiences.
- Explore new ad formats, including AI-generated video, interactive content, and generative AI for text, image, and motion creative.
- Identify opportunities for AI to enhance creative performance through predictive insights and multi-variant testing.
- Drive workflow automation to streamline creative briefing, production, and approval processes.
- Collaborate with Product and Tech teams to integrate creative tools into existing ad tech stacks (DSPs, CDPs, etc.).
- Define processes for AI-assisted creative refreshes, ensuring real-time optimization without compromising quality.
- Establish KPIs for creative effectiveness — engagement rates, conversion lift, ad fatigue reduction, etc.
- Partner with Analytics to build data integrations that inform creative optimizations and campaign planning.
- Develop test-and-learn frameworks to assess new technologies (i.e. AI versus human-designed creative performance.
- Align with Strategic Partnerships to assess and onboard new technology partners.
- Collaborate with Marketing and Media teams to ensure creative strategies support broader roadmap & goals.
- Partner with Product to drive innovative solutions for creative personalization and audience-specific messaging.
- Inspire and mentor a team of Product Managers and Cross-functional stakeholders.
- Foster a culture of creativity, collaboration, and continuous learning.
- Champion AI adoption within the creative process, ensuring tools and processes enhance productivity and innovation.
Preferred Qualifications
- Understanding of data privacy and brand governance considerations in AI creative development.
- Excellent communication and presentation abilities, capable of influencing stakeholders and driving consensus.
- Familiarity with emerging ad formats, including interactive and immersive experiences.
- Proven experience developing and launching AI-powered creative solutions, such as dynamic creative optimization, personalized ad formats, and generative AI.
- Experience with AI-powered video and image generation platforms.