Skip to content
Senior Product Marketing Manager Ipaas & APIM
| Company | SnapLogic |
|---|
| Location | San Mateo, CA, USA |
|---|
| Salary | $160000 – $180000 |
|---|
| Type | Full-Time |
|---|
| Degrees | Bachelor’s, MBA |
|---|
| Experience Level | Senior |
|---|
Requirements
- 5+ years of experience in B2B product marketing
- 3+ years in iPaaS and/or APIM
- Proven track record of successfully launching with measurable business impact
- Strong storytelling and content development skills
- Experience working with sales, digital marketing, product management, and partner ecosystems
- Deep understanding of iPaaS and APIM trends, market dynamics, and customer pain points
- History of active social media presence and engagement
- Excellent verbal, written, and presentation skills
- Strong leadership and stakeholder management abilities
- Analytical mindset with experience using data to drive decisions and measure marketing effectiveness
- Bachelor’s degree in marketing, business, or a related field; MBA preferred
Responsibilities
- Develop and drive the global go-to-market strategy, including messaging, positioning, and value propositions
- Lead high-impact product launches that generate mindshare in the market
- Drive sales plays and marketing campaigns that create demand, fuel the digital marketing funnel, and drive pipeline growth for your products
- Establish SnapLogic’s thought leadership by developing compelling content, driving social media engagement, speaking at industry events, and engaging with analysts and influencers
- Enable sales and customer success teams with training, sales tools, and collateral that articulate the business impact and technical capabilities
- Collaborate closely with product management to influence roadmap decisions based on market insights, competitive intelligence, and customer feedback
- Support analyst relations efforts to strengthen SnapLogic’s position in industry reports and rankings
- Foster relationships with partners and channel teams to accelerate adoption through strategic alliances and co-marketing initiatives
- Leverage data and analytics to measure message, content, and campaign effectiveness, optimize marketing strategies, and improve engagement and conversion rates
Preferred Qualifications
- Experience with product and solutions marketing across verticals such as manufacturing, technology, retail and consumer goods, banking and finance, and higher Ed is a strong plus
- MBA preferred
