Dtc – Direct to Consumer – Digital Marketing Manager
| Company | Sanofi |
|---|---|
| Location | Parsippany-Troy Hills, NJ, USA |
| Salary | $84750 – $122416.66 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- 4-5 years experience in DTC/e-commerce, preferably for a CPG company
- Demonstrated success in driving customer growth for DTC brands
- P&L management familiarity
- Shopify, Google Analytics, Klayvio experience is a must
- Experience developing and overseeing digital marketing strategies
- Highly analytical and data-driven, able to zoom in on data, extract insights, iterate and adapt strategies and tactics to optimize growth
- Good knowledge of full-funnel conversion optimization as well as the most important SEO practices
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Passion for speed, simplicity, organization and project planning
- Strong executor who is comfortable being entrepreneurial
- Must be highly collaborative and the ability to work as part of a team, as well as cross-functionally
- Exceptional attention to detail
- Thrives in a fast-paced business environment with an ability to adapt quickly to change
- Bachelor’s Degree or equivalent prior experience
Responsibilities
- Help drive the DTC business, including managing all products and merchandising on site, creating reports to evaluate performance, and overseeing updates and adjustments to the tech stack
- Manage inventory, pricing, and product listings, ensuring accuracy and alignment with sales goals
- Execute promotion strategy and manage budgets accordingly
- Analyze performance metrics, reports and develop action plans to ensure performance targets are met through the continuous improvement process, to prioritize growth levers based on business objectives
- Work with Director of DTC to deliver campaigns and activities that build traffic, engage and retain users on our site as well as ensuring long term brand building
- Work cross functionally to drive loyalty and retention program to delight and retain users across channels
- Support content creation efforts to support effective product merchandising such as instructions, photography, graphics, video, and other media
- Oversee the day-to-day management of all Digital and web operations
- Identify and execute opportunities for improvement of UX and development of site features
- Assist with P&L (in partnership with Finance Team)
Preferred Qualifications
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No preferred qualifications provided.