Social Media Marketing Coordinator
| Company | Stanley Black & Decker |
|---|---|
| Location | Strongsville, OH, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- Bachelor’s degree required, preferred in marketing or communication.
- 1 year of social media experience in a corporate setting
- Experience using Social Media Management tools like Sprinklr, Khoros, Hootsuite, Sprout, etc.
- Expertise in social media platforms and online forums including Instagram, YouTube, Facebook, Twitter/X, TikTok, Pinterest, Reddit, and others.
- Keen eye for viral, trending, or meaningful content and engagement opportunities – you can quickly identify what content is meaningful, appropriate and useful for the brand to engage with.
- Experience with social media management and social listening tools (Sprinklr, Hootsuite, Khoros, Sprout, Brandwatch, etc.)
Responsibilities
- Proactively identify opportunities for the brand to engage with brand fans, other brands, trending cultural moments and viral content using social listening tools (Sprinklr) and native platforms (Instagram, TikTok, LinkedIn, Facebook, Twitter/X, YouTube, Reddit, etc.)
- Develop, in partnership with our Global Creative Studio and Social Team, on-brand, engaging ways to bring the brand into relevant conversations across the digital and social landscape.
- Track and report on the performance/success of outbound engagements to demonstrate and quantify positive impact on business goals.
- Develop, optimize, and share processes, standards, key learnings, and best practices for outbound social community management in partnership with the Social Media and Influencer Team.
- Bring our brand personality to life in ways that are relatable to the toughest tradespeople and pros, to consistently reinforce our brand position, values, and messaging in memorable ways.
Preferred Qualifications
-
No preferred qualifications provided.