Senior Acquisition Associate - Offline

Senior Acquisition Associate – Offline

2-3 years of experience managing TV across planning and/or buying
Familiarity with any of the following offline channels (Print, Direct Mail, Audio, CTV) is a plus!
Strong communicator and know how to negotiate, always leading with empathy and kindness.
Passion for data and possess the expertise to utilize both qualitative and quantitative information effectively in decision-making.
Customer-centric – consider both short and long-term implications of every decision and crave learning about our ever-changing customer mix.
Current on media trends, including knowing when to plug into culturally relevant moments, and actively seek the right platforms to show up on to reach mass audiences.
Owner – feel a sense of full responsibility for your channels and the performance of our overall acquisition program and customer experience.
Strong analytical mentality, problem-solving skills and consistently engage in experimentation to implement enhancements.
Proactively communicate with team members, sharing insights across departments, and considering the impact of each decision on overall business performance.

Work with the Acquisition team to develop a continuous strategy for TV and other current offline channels while also exploring and launching new opportunities based on data, analysis, and intuition.
Help lead communications with media partners, as well as internal teams.
Manage channels end to end and offer significant support in making decisions on other channels by empowering teammates with the right context on your channels.
Work alongside cross-functional groups to develop quarterly OKRs that expand the mission, ensuring that these priorities can be effectively communicated to partners explaining the ‘why’ to decisions.
Build learning agendas and roadmaps, understand how to structure, deploy, and measure experiments, and iterate on a testing strategy for channels.
Build models and forecasts based on data and insights.
Build strong vendor/partner relationships and lead conversations that center around appropriate business decisions.
Regularly research and make cases for big bets (new channels, strategies, etc.).
Tangibly impact the performance of the business overall, focused on improving efficiency and scale across channels by leaning into opportunity and being quick to react to information.

Familiarity with any of the following offline channels (Print, Direct Mail, Audio, CTV) is a plus!