Creative Copywriter – Performance Marketing
| Company | ManyChat |
|---|---|
| Location | Austin, TX, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- 3 – 5+ years of experience in marketing writing, ideally within high-growth B2B tech companies.
- Demonstrated ability to develop content strategies that drive engagement and conversion.
- Ability and confidence to translate technical details into clear, engaging, and motivating content.
- Strong interpersonal skills and a knack for working cross-functionally and building relationships.
- Ability to use data and analytics to optimize content performance and inform future strategies.
Responsibilities
- Create performance-centric content that converts and engages audiences all over the world.
- Guide users with top- and middle-of-the-funnel content (particularly for ads and events), producing materials that teach our audience, highlight our tool’s value, and provide actionable insights.
- Collaborate cross-functionally, partnering with the Growth Team to ensure alignment on messaging and content strategy.
- Prioritize quality over quantity, focusing on high-quality content that resonates with our audience rather than churning out large volumes.
- Partner with the Video Production Team to develop scripts and content for events, ads, and other videos, ensuring consistent messaging across different formats.
- Write marketing content, crafting clear, concise, and persuasive messages that drive B2B audiences to take action.
- Innovate content development by exploring fun and interesting ways to integrate our products into short-form video.
Preferred Qualifications
- Bachelor’s degree in English, Journalism, Creative Writing, Marketing, or a related field is preferred.