Sector Marketing Specialists
Company | Aggreko |
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Location | Pearland, TX, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree in marketing, business management, communications, engineering or similar industry
- 3-5 years of Marketing experience in similar role, industry or a B2B company
- Excellent organizational, communication, and writing skills
- Reliable, with a high sense of ownership and accountability for driving projects/tasks to completion with a commitment to excellence
- Resourceful and self-starter with a desire to add value
- Financial acumen and top organizational skills are a must-have!
Responsibilities
- Develop and implement Digital Marketing strategies to increase lead generation by optimizing website copy and digital adverts (SEO & PPC)
- Develop and own the marketing plan by identifying the optimal mix of channels and initiatives (e.g. social media, events, publications, collateral, website, etc.) in alignment with strategic objectives, defined markets/accounts and target buyer personas
- Plan, develop and implement targeted lead-generation, data-driven marketing campaigns from initial concept to complete execution, including audience segmentation, contacts pulls, content development, and post-campaign results
- Translate complex, technical content into the creation of customer-facing marketing materials that promote the value of Aggreko products and services (e.g. case studies, brochures, flyers, videos, etc.)
- Plan and execute conferences and events from start to finish
- Conduct market research, and identify current and future customer trends, focusing on B2B
- Acquire a detailed technical knowledge of Aggreko products and services and competitive landscape
- Create Purchase orders and follow up with vendors
- Manage budget, track costs, process payments, and follow up with vendors for timely invoices
- Stay ahead of industry trends, technological advancements, and competitor activities to identify opportunities for innovation and maintain a competitive edge in the market
Preferred Qualifications
- Advanced level in Excel: Building Charts/Graphs, Creating & Utilizing Pivot Tables, Sort/Filter Data, Master Formulas & Filters
- Advanced PowerPoint to develop compelling Marketing Presentations
- Mailchimp & Basecamp knowledge is a plus
- Salesforce knowledge is a plus