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Sector Marketing Specialists

Sector Marketing Specialists

CompanyAggreko
LocationPearland, TX, USA
Salary$Not Provided – $Not Provided
TypeFull-Time
DegreesBachelor’s
Experience LevelMid Level, Senior

Requirements

  • Bachelor’s degree in marketing, business management, communications, engineering or similar industry
  • 3-5 years of Marketing experience in similar role, industry or a B2B company
  • Excellent organizational, communication, and writing skills
  • Reliable, with a high sense of ownership and accountability for driving projects/tasks to completion with a commitment to excellence
  • Resourceful and self-starter with a desire to add value
  • Financial acumen and top organizational skills are a must-have!

Responsibilities

  • Develop and implement Digital Marketing strategies to increase lead generation by optimizing website copy and digital adverts (SEO & PPC)
  • Develop and own the marketing plan by identifying the optimal mix of channels and initiatives (e.g. social media, events, publications, collateral, website, etc.) in alignment with strategic objectives, defined markets/accounts and target buyer personas
  • Plan, develop and implement targeted lead-generation, data-driven marketing campaigns from initial concept to complete execution, including audience segmentation, contacts pulls, content development, and post-campaign results
  • Translate complex, technical content into the creation of customer-facing marketing materials that promote the value of Aggreko products and services (e.g. case studies, brochures, flyers, videos, etc.)
  • Plan and execute conferences and events from start to finish
  • Conduct market research, and identify current and future customer trends, focusing on B2B
  • Acquire a detailed technical knowledge of Aggreko products and services and competitive landscape
  • Create Purchase orders and follow up with vendors
  • Manage budget, track costs, process payments, and follow up with vendors for timely invoices
  • Stay ahead of industry trends, technological advancements, and competitor activities to identify opportunities for innovation and maintain a competitive edge in the market

Preferred Qualifications

  • Advanced level in Excel: Building Charts/Graphs, Creating & Utilizing Pivot Tables, Sort/Filter Data, Master Formulas & Filters
  • Advanced PowerPoint to develop compelling Marketing Presentations
  • Mailchimp & Basecamp knowledge is a plus
  • Salesforce knowledge is a plus