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Social Media Marketing Strategy Manager
Company | The Walt Disney Company |
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Location | Glendale, CA, USA |
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Salary | $113800 – $152500 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior |
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Requirements
- 5+ years of relevant professional experience in social media or digital marketing for a fashion brand
- Portfolio required
- Experience managing social media for a fashion or beauty brand, executing social media strategies and producing compelling content
- Experience in marketing to Gen Z audience
- Demonstrated understanding of social platform tools and best practices on current and emerging platforms
- Passion for social media and deep knowledge of how to leverage it to drive business goals
- Excellent editorial judgment, a passion for community engagement, and enthusiasm for the social ecosystem
- A creative eye, with a knack for capturing social content, whether still photos or videos
- Possess excellent written and verbal communication skills and polished presentation skills
- Experience developing partnerships with internal and external team members in a collaborative and inclusive environment
- Expertise in project-managing a portfolio of projects, successfully balancing strategies, details and budgets
- Experience interpreting data and making recommendations based on research and consumer insights
- A commitment to diversity, equity, and inclusion
- An optimistic professional, with a bias for action, who leads by example
Responsibilities
- Ideate and execute social media marketing strategies, including editorial content approaches that will make DCP social channels a top destination for target audiences
- Support the day-to-day management of DCP social handles to align with key strategies and business objectives
- Work with leader and internal partners to execute strategies and campaigns using social media as the tactical pull-down to deliver on business goals
- Collaborate with Marketing Strategy, Brand Commercialization, Franchise, Licensing, Customer Engagement, Public Relations, and other partners across The Walt Disney Company to optimize social media programs
- Help to manage external agencies who support DCP social media accounts, including formulating contractual obligations, ensuring fulfillment of work against defined campaign plans, monitoring for quality control, and providing creative feedback
- Curate social analytics and performance information, to inform social content strategy in real time, and share key data with stakeholders
- Bring new methods and strategies for success to the table, with confidence to present and execute to success
- Work as a social expert, with dedicated focus on trends and opportunities
Preferred Qualifications
- Experience with building national level campaigns
- Knowledge of product development and new product launches
- Experience in executing live shopping events and social commerce
- Proficiency in Keynote