Amazon PPC Specialist
| Company | Aroma360 |
|---|---|
| Location | Miami, FL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5+ years of experience managing Amazon PPC and DSP campaigns
- Proficient in Amazon Marketing Cloud (AMC) for audience segmentation, multi-touch attribution, and campaign optimization
- Proven success in improving ACOS, ROAS, and TACOS across multiple product lines
- Strong analytical skills, with hands-on experience using tools such as Amazon Ads Console, AMC, Helium 10, Data Dive, Perpetua, Pacvue or similar platforms.
Responsibilities
- Strategically plan, implement, and optimize Sponsored Ads campaigns to boost sales and enhance operational efficiency
- Develop and oversee campaigns that refine audience targeting and retargeting strategies to increase brand visibility and conversion rates
- Leverage AMC insights for data-led decision-making, sophisticated attribution modeling, and precise audience segmentation
- Track key KPIs (ACOS, TACOS, ROAS) and make real-time adjustments to bids, budgets, and targeting to enhance campaign outcomes
- Utilize tools such as Helium 10 and Amazon’s analytics to identify high-converting keywords and target audiences
- Monitor competitor advertising tactics and Amazon market trends to maintain a competitive advantage
- Create and deliver regular reports on advertising performance, highlighting key insights and strategic recommendations
- Efficiently allocate and oversee advertising budgets to maximize profitability while ensuring cost-effective ad spending across various marketplaces.
Preferred Qualifications
- Experience in the supplements industry is a plus.