Associate Manager – Shopper Insights
| Company | Mondelez International |
|---|---|
| Location | Jackson Township, NJ, USA |
| Salary | $95100 – $130800 |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior |
Requirements
- Minimum Bachelor’s Degree – Marketing, Social Science or Business Administration is preferred. Ideally candidate will have Masters in Marketing Research or related behavioral science discipline
- Significant working experience in FMCG with either a manufacturer, retailer or agency, working within large matrix environments.
- Strong experience with shopper insights being heavily leveraged in a Sales role, ideally cross-omni channels
- Expertise within syndicated data platforms (Nielsen, Circana, Numerator, etc.) across POS and Shopper Panels
- Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans and category/shopper growth stories, ideally in the FMCG/CPG industry
- Excellent communication skills and able to drive effective discussions in highly matrixed organizations – Experience managing and influencing senior stakeholders, key customers and cross functional teams/stakeholders including sales, consumer insights and external agencies.
- Experience in building compelling insight from multi data sources to drive business decisions. Able to develop learning and best practices principles.
- Familiar with common shopper insights methodologies, including ethnographies, shopalongs, surveys, etc. Preferred candidates will have experience designing, commissioning, and executing research studies.
- Digital Commerce insights and analytics experience in driving omni JBP’s and growth strategies.
- Strong conceptual and analytic skills – enjoys problem solving and good at dealing w/ ambiguity
- Strong knowledge and usage of market/customer/shopper segmentation models
- Highly proficient in Excel, Word and PowerPoint
Responsibilities
- A desire to drive your future and accelerate your career with experience and knowledge in Shopper Insights and Shopper Led Growth Strategies
- Create shopper tracking & activation frameworks aligned to Global Snacking growth drivers and key shopper cohorts, interact heavily with Insights & Analytics and Category Management teams, and influence them to customize by channel
- Expert as leveraging Consumer Panel data to uncover key shopper trends and foresight and ability to synthesize multi-source data into clear, meaningful insights and activation
- Design and execute prioritized consumer research initiatives across the entire Omni ecosystem, translating them into category and shopper growth drivers across Commercial teams and with our retail partners
- Co-create consumer selling stories with Category Management teams integrating Channel or Customer specific shopper platforms and recommendations
- Provide strong guidance to stakeholders on the principles and uses of growth drivers to unearth actionable, growth-oriented insights at a retail level
- Continuously optimize business through data, tracking, learning – Test & Learn/Agile Mindset
- Drive action-oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams
- Act as a subject matter expert on POS and panel data insights, fostering a culture of data and shopper-driven decision-making and by leading best practices and training to cross-functional teams
Preferred Qualifications
- Experience in designing, commissioning, and executing research studies is preferred
- Digital Commerce insights and analytics experience in driving omni JBP’s and growth strategies is preferred