Lead Product Marketing Manager

7-10 years of experience defining and executing go-to-market strategies in a high-growth environment.
Proven ability to translate product features into compelling, customer-focused messaging.
Extensive experience partnering with Product, UX, SEM, SEO, and other teams on merchandising, positioning, and monetization.
Passion for customer insights and delivering exceptional customer experiences.
Strong ability to write clear briefs and meeting summaries.
Strong analytical skills to interpret data, identify trends, and make informed decisions.
Self-starter with a strong bias for action and exceptional follow-through.
Excellent communication, presentation, and interpersonal skills to lead cross-functional teams and influence stakeholders.
Ability to manage multiple projects under tight deadlines.
Bachelor’s degree required.

Identify engagement barriers and motivators to understand critical customer journeys.
Conduct competitive analysis to identify product gaps, opportunities, and differentiators for business growth.
Develop and execute go-to-market strategies, including product positioning and naming, to increase awareness and feature adoption.
Lead product and consumer messaging, collaborating with Brand and Legal to ensure accuracy and effectiveness.
Identify, propose, and execute innovation initiatives driven by market trends and customer needs but do not require Product development.
Develop and manage comprehensive go-to-market guides for each business line in collaboration with cross-functional partners.