Digital Marketing Specialist
| Company | PTC |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 3+ years of hands-on experience in managing Google Ads and Microsoft Ads campaigns.
- Proven expertise in paid social media advertising (Meta, LinkedIn, Reddit).
- Strong analytical skills with experience in Google Analytics, conversion tracking, and attribution modeling.
- Proficiency with ad management platforms, audience targeting, and bid strategies.
- Excellent communication and negotiation skills for influencer collaborations.
- Ability to work cross-functionally with creative, content, and sales teams to align marketing strategies with business goals.
Responsibilities
- Develop, manage, and optimize paid search campaigns across Google Ads and Microsoft Ads to drive high-quality leads and conversions.
- Execute and refine paid social media strategies on Meta, LinkedIn, and Reddit, ensuring maximum ROI.
- Oversee YouTube influencer partnerships, including identifying and negotiating with influencers, managing ad placements, and measuring performance.
- Continuously monitor and analyze campaign performance, leveraging insights to refine targeting, ad creatives, and bidding strategies.
- Collaborate with the creative team to develop compelling ad copy, graphics, and video content.
- Conduct A/B testing and audience segmentation to enhance campaign effectiveness.
- Stay updated on industry trends, platform changes, and emerging digital marketing opportunities.
Preferred Qualifications
- Experience with B2B marketing and lead generation.
- Knowledge of programmatic advertising and remarketing strategies.
- Familiarity with marketing automation tools and CRM platforms.
- Google Adwords certification preferred.