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Portfolio Strategist

Portfolio Strategist

CompanyBrunswick
LocationFond du Lac, WI, USA
Salary$115700 – $185900
TypeFull-Time
DegreesBachelor’s
Experience LevelExpert or higher

Requirements

  • 10+ years’ experience in portfolio and category management
  • Demonstrated experience in leading a strategic planning process in a cross-functional, matrix environment
  • BS/BA in a relevant field or equivalent practical experience
  • Previous experience with consumer journeys, customer segmentation and persona development

Responsibilities

  • Develop and maintain a product portfolio strategy that aligns with the company’s overall business objectives, collaborating with the Strategy Team.
  • Identify new market opportunities and potential product areas for growth.
  • Define the product portfolio roadmap, including prioritization of projects and resources.
  • Collaborate with Category Managers to conduct thorough market research to understand customer needs, competitive landscapes, and emerging trends.
  • Analyze product performance data to identify areas for improvement and optimization.
  • Evaluate the potential impact of new products and features on the portfolio and the business.
  • Monitor portfolio performance and suggest adjustments as-needed to ensure alignment with strategic goals and maximize earnings.
  • Work closely with Category Managers, Engineering teams, Marketing, and Sales to ensure alignment and effective execution.
  • Communicate the product portfolio strategy and roadmap to Senior Leadership.
  • Coordinate and manage Program Year pricing reviews with Sales, Category Managers, and Finance.
  • Responsible for dealer and OEM facing product knowledge portal.
  • Responsible for Product Configurator tool and strategy.
  • Responsible for Parts Catalog, items, and pricing.

Preferred Qualifications

  • MBA from an accredited college or university
  • Direct portfolio planning experience in the recreational marine industry