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Portfolio Strategist
Company | Brunswick |
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Location | Fond du Lac, WI, USA |
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Salary | $115700 – $185900 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Expert or higher |
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Requirements
- 10+ years’ experience in portfolio and category management
- Demonstrated experience in leading a strategic planning process in a cross-functional, matrix environment
- BS/BA in a relevant field or equivalent practical experience
- Previous experience with consumer journeys, customer segmentation and persona development
Responsibilities
- Develop and maintain a product portfolio strategy that aligns with the company’s overall business objectives, collaborating with the Strategy Team.
- Identify new market opportunities and potential product areas for growth.
- Define the product portfolio roadmap, including prioritization of projects and resources.
- Collaborate with Category Managers to conduct thorough market research to understand customer needs, competitive landscapes, and emerging trends.
- Analyze product performance data to identify areas for improvement and optimization.
- Evaluate the potential impact of new products and features on the portfolio and the business.
- Monitor portfolio performance and suggest adjustments as-needed to ensure alignment with strategic goals and maximize earnings.
- Work closely with Category Managers, Engineering teams, Marketing, and Sales to ensure alignment and effective execution.
- Communicate the product portfolio strategy and roadmap to Senior Leadership.
- Coordinate and manage Program Year pricing reviews with Sales, Category Managers, and Finance.
- Responsible for dealer and OEM facing product knowledge portal.
- Responsible for Product Configurator tool and strategy.
- Responsible for Parts Catalog, items, and pricing.
Preferred Qualifications
- MBA from an accredited college or university
- Direct portfolio planning experience in the recreational marine industry