Skip to content
Senior Product Marketing Manager
| Company | GeoComply |
|---|
| Location | New York, NY, USA |
|---|
| Salary | $152000 – $209000 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Senior |
|---|
Requirements
- 6+ years of product marketing experience in B2B tech, with 1-2 years in digital trust and safety.
- Demonstrable expertise in fraud prevention, understanding various fraud typologies (account takeover, bonus abuse, payment fraud, collusion) and their business impact. Experience owning/contributing to fraud platform strategy is a plus.
- Experience in pricing and packaging product offerings.
- Strong written and verbal communication skills, with a talent for clear and effective messaging.
- Proven ability to create compelling product positioning and messaging that differentiates us, translate complex concepts into clear value, and drive GTM strategies.
- A master of product positioning, who knows how to meaningfully differentiate a product in a crowded market.
- Proven experience championing successful product launches, building excitement, and aligning product and revenue teams for maximum impact.
Responsibilities
- Collaborate with Product throughout the product lifecycle, from development to adoption, shaping roadmaps, monitoring performance, and providing strategic GTM recommendations.
- Deeply understand the fraud landscape, including emerging threats and best practices, and translate this into impactful marketing and sales enablement tools.
- Analyze industry trends, competitive landscape, and customer needs to inform product and GTM strategy, including pricing and packaging.
- Own product positioning and messaging, ensuring resonance with target audiences.
- Develop deep customer knowledge (segmentation, personas, use cases) and disseminate insights to influence product growth.
- Create compelling buyer enablement materials to accelerate product understanding and adoption.
- Partner with the Revenue team to develop and deliver training and resources for effective product promotion.
- Develop creative, engaging content (whitepapers, blogs, videos) that establishes leadership in Risk solutions and drives product adoption.
- Provide strategic marketing expertise, ensuring content is informative, engaging, and tailored to the buyer’s journey.
- Develop and monitor metrics to track marketing outcomes and effectiveness.
Preferred Qualifications
- Previous experience working with distributed international teams.
- Bachelor’s degree in Marketing, Economics, Business, Communications, Business Administration, or a related field is preferred or MBA.
- iGaming industry experience.
- Experience at a fast-paced SaaS start-up.
