Director – Revenue Marketing

Director – Revenue Marketing

Requirements

• BS/BA degree and 10+ years of experience in B2B demand generation, growth marketing, or revenue marketing role.
• Proven success in building pipeline and accelerating revenue within enterprise sales environments.
• Experience with ABM strategy and execution, particularly for technical or complex sales cycles.
• Proficient with marketing automation, CRM, and attribution platforms such as HubSpot, 6Sense, Salesforce.
• Strong grasp of digital marketing channels, including paid media, email, SEO/SEM, and display.
• Excellent cross-functional collaboration skills and a track record of building strong partnerships with Sales and RevOps.
• Highly analytical and metrics-driven; skilled in translating data into action.

Responsibilities

• Partner with Commercial team to develop and maintain ICP & a prioritized Target Account List, aligning efforts around the highest impact opportunities.
• Design and continuously refine multi-channel growth campaigns, incorporating earned, owned and paid channels. Drive ongoing testing, optimization, and measurable performance improvements. Build events (owned and third-party) as part of the pipeline engine, with pre-, during-, and post-engagement flows. Integrate new capabilities & product updates into demand gen strategy. Develop regional field marketing programs.
• Lead the development and execution of a comprehensive ABM strategy, identifying, targeting, and engaging high-value segments with personalized, high-impact campaigns.
• Create playbooks, nurture scripts, and collateral for sales & BDRs to maximize marketing campaigns.
• Collaborate closely with sales leaders and frontline teams to ensure timely lead follow-up, campaign feedback loops, and integration of insights into ongoing campaign development.
• Collaborate with RevOps to forecast pipeline coverage and velocity by segment and produce mostly results reporting. Play active role in pipeline reviews.
• Own the lead lifecycle from initial engagement through sales qualification, including lead scoring, routing, and nurturing programs tailored to key personas and buying stages.
• Leverage tools to uncover insights, improve conversion rates, and maximize ROI.
• Define and evolve the marketing tech stack to support scalable growth. Ensure integration across platforms including AI, CRM, ABM tools, analytics, and attribution systems, enabling automation, personalization, and real-time performance visibility.
• Build a high-functioning demand generation engine by aligning marketing, sales, BDRs, and RevOps around shared goals. Streamline operational workflows to drive efficiency and consistency in campaign execution and follow-up.
• Oversee the demand generation budget, ensuring smart allocation of resources to drive maximum impact and efficiency across programs and channels.
• Recruit, mentor, and develop a high-performing team across demand generation, digital marketing, and campaign operations, fostering a culture of innovation, accountability, and continuous learning.

Preferred Qualifications

No preferred qualifications provided.