Director – Segment Marketing

BS/BA degree
10+ years of B2B marketing experience, including segment marketing, industry marketing, or product marketing in complex or regulated markets
Proven success in owning vertical GTM strategy and execution across enterprise or public sector segments
Strong understanding of how to tailor messaging, content, and programs to different personas, industries, and buying stages
Experience working with Sales, Demand Gen, and Product teams to drive alignment and execution
Exceptional storytelling, communication, and presentation skills
Comfortable translating technical and policy-driven information into compelling narratives
B2B Enterprise marketing in highly technical market a must
Experience in consulting a plus
Energy, infrastructure, industrials, or cleantech experience preferred

Develop deep understanding of target verticals (e.g., data centers, manufacturing, healthcare, public sector), including customer needs, industry trends, and competitive dynamics
Create and maintain differentiated segment-level value propositions and messaging frameworks tailored to business and technical decision-makers
Partner with communications, demand generation, and subject matter experts to develop high-impact, segment-specific content, including whitepapers, presentations, use cases, customer stories, and executive thought leadership
Translate segment strategies into actionable tools for Sales, including pitch decks, battlecards, FAQs, and objection handling guides
Work with demand generation and field marketing colleagues to shape segment-specific campaign themes, audience targeting, events and program content
Identify and cultivate relationships with key influencers, analysts, policy leaders, and industry organizations within priority segments
Partner with Service and Sales teams to turn satisfied customers into advocates
Conduct qualitative and quantitative research (directly and via partners) to uncover buying criteria, persona needs, and barriers to adoption
Act as the connective tissue between marketing, sales, product, and policy teams
Define KPIs for segment marketing success, such as awareness, engagement, influence on pipeline, and sales enablement usage