Director – Product Led Growth Marketing

Director – Product Led Growth Marketing

Requirements

• 5+ years of experience in a product-led growth (PLG) role within a B2B SaaS company
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Heap, Google Analytics, 6Sense, Salesforce)
• Proven track record of collaborating cross-functionally with a small, high performing group of peers across Marketing, Product, and Revenue
• Excellent project management skills and the ability to manage multiple priorities effectively
• Exceptional written and verbal communication skills
• Bachelor’s degree in marketing, Business, or a related field

Responsibilities

• Partner with Product Marketing to identify priority market segments and define the ideal customer journey and lifecycle for G-P’s self-serve products
• Develop detailed digital marketing plans for the complete customer lifecycle
• Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams
• Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels
• Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle
• Jointly own revenue objectives with Product business team counterparts
• Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points
• Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations

Preferred Qualifications

• Prior experience in an HR-related industry is a plus
• Advanced degree or certifications in digital marketing, data analytics, or growth hacking a plus