Category Promo and Coupon Planning Execution – Senior Manager

Category Promo and Coupon Planning Execution – Senior Manager

Requirements

• 7+ years’ experience of developing, implementing and executing retail merchandising and/or marketing programs.
• 7+ years’ proven track record of influencing others with and without authority
• 7+ years’ experience leading under pressure, adapting to changing dynamics in real time, and finding solutions that satisfy multiple ‘customers’ of the business.
• 7+ years’ experience collaborating effectively across different business functions, different perspectives, and different styles of leadership.
• Ability, and willingness, to travel regularly, up to 20% of time, based on needs of the business.

Responsibilities

• Participate in divisional merchandising strategy sessions and implement go-to-market monthly promotional strategy outcomes to deliver customer and business goals by executing against cross-functional operational plans and key milestones.
• Builds category-level bi-weekly promotional plans deliver on event criteria, themes/claims, or strategically pre-defined category promo KPIs, as established based on the impact promotion has for that category relative to other categories.
• Builds category and branded coupon offer pools that support category-level ad plans and drive customer engagement (share of wallet) and deliver unit lift incremental to base regular/promotional unit forecast & plan.
• Ensures brand-level promo and coupon plans drive unit lift and profitable sales growth in a win-win fashion for CMs and vendors while identifying and addressing funded promo/coupon plans that may be suboptimizing CVS total and category-level promotional KPIs, especially given yellow-tag and store labor constraints.
• Support CMs in aligning vendor promo submissions/ideas with category guardrails and maximizing the unit-driving impact of scan backs and coupon MD funding.
• Establishes clear, prioritized activity roadmap that successfully delivers the company’s ambitions, including changes in promotional strategy, or processes across our ecosystem, with appropriate collaboration across multiple stakeholders.
• Identifies portfolio of participating categories, brands, and programs for mass market promotions and personalized coupons based on projected impact – leverage category & deal/offer level reporting re: category buyers, promo sales & margin lift, promo unit & trip lift, category redeemers, coupon redemption rate, redeemer penetration, sales/units/trips/margin from redeemers, etc.
• Develops category ad block and personalized coupon deal/offer pools and evaluates branded/store brand deal/offer submissions, using impact projections to approve/reject category and branded deals and offers given projected outcomes (e.g. promo sales & margin lift, unit & trip lift, buyers, redeemers, redemption rate, MD investment, unit lift, etc.).
• Proficiency in working with data to develop measures and metrics that yield actionable insights to business owners, and lead / conduct / support first-level analyses to identify underlying drivers of new trends.
• Ability to drive efficient and effective planning processes by implementing and upholding a strong project management discipline across boundaries.

Preferred Qualifications

• 10+ years’ experience of developing, implementing and executing retail merchandising and/or marketing programs.
• 10+ years of demonstrated successful leadership experience in a highly competitive multi-unit environment. Relevant sectors include retail, healthcare, and pharmaceuticals.
• 10+ years’ proven track record of influencing others with and without authority
• 10+ years’ experience actively taking on issues in a decisive manner, while keeping broader organizational dynamics in mind and empowering your leaders to obtain results through building behaviors.
• 10+ years’ experience leading under pressure, adapting to changing dynamics in real time, and finding solutions that satisfy multiple ‘customers’ of the business.
• 10+ years’ experience understanding and breaking down highly complex situations to deliver impactful solutions in real time.
• 10+ years’ experience effectively demonstrating excellent verbal and written communication skills, very strong interpersonal and presentation skills.
• 10+ years’ experience collaborating effectively across different business functions, different perspectives, and different styles of leadership.
• 10+ years’ experience demonstrated ability to lead a large organization and manage a multi-million-dollar business unit to achieve financial and business results.