Director – Performance Marketing Analytics
Company | Home Solutions |
---|---|
Location | Charlotte, NC, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Mid Level, Senior |
Requirements
- 3-5 years of experience in a data-focused role (e.g. operations, analytics) at a performance marketing company.
- Bachelor’s degree in an analytically-oriented discipline (i.e. business, economics, statistics, math, analytics, etc.)
- A rigorous analytical background with deep experience independently diving into performance data and surfacing insights that unlock business growth.
- High horsepower and extremely proficient in Excel/Google Sheets, SQL, and data visualization tools (i.e. Looker).
- Strong performance marketing funnel intuition to understand key business drivers.
- Able to ideate and drive complex analyses and projects with minimal guidance/oversight.
- Proactive problem solver with strong critical thinking skills.
- Committed to using AI tools to elevate analytical abilities and support complex projects.
- Thrives in a fast-paced, constantly changing environment with competing priorities and deadlines.
Responsibilities
- Identifying and executing complex analyses of internal and client performance data to uncover new business growth opportunities.
- Hunting for and surfacing important data insights to inform new strategic priorities.
- Writing and iterating on the complex queries behind our Meta data integrations to optimize campaign bidding.
- Refining and maintaining key performance measurement tools and dashboards, including building automation features and troubleshooting issues.
- Training teammates on SQL to elevate the Paid Social team’s collective analytical acumen.
- Working with our partnerships team to understand the performance data our clients share with us, with a goal of identifying new business growth unlocks.
- Managing third-party vendors as needed in the context of resolving data issues (i.e. High Touch, Meta, etc.).
Preferred Qualifications
- Experience with Meta or Google data integrations (e.g. CAPI, pixels) is a plus.