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Director – Performance Marketing Analytics

Director – Performance Marketing Analytics

CompanyHome Solutions
LocationCharlotte, NC, USA
Salary$Not Provided – $Not Provided
TypeFull-Time
DegreesBachelor’s
Experience LevelMid Level, Senior

Requirements

  • 3-5 years of experience in a data-focused role (e.g. operations, analytics) at a performance marketing company.
  • Bachelor’s degree in an analytically-oriented discipline (i.e. business, economics, statistics, math, analytics, etc.)
  • A rigorous analytical background with deep experience independently diving into performance data and surfacing insights that unlock business growth.
  • High horsepower and extremely proficient in Excel/Google Sheets, SQL, and data visualization tools (i.e. Looker).
  • Strong performance marketing funnel intuition to understand key business drivers.
  • Able to ideate and drive complex analyses and projects with minimal guidance/oversight.
  • Proactive problem solver with strong critical thinking skills.
  • Committed to using AI tools to elevate analytical abilities and support complex projects.
  • Thrives in a fast-paced, constantly changing environment with competing priorities and deadlines.

Responsibilities

  • Identifying and executing complex analyses of internal and client performance data to uncover new business growth opportunities.
  • Hunting for and surfacing important data insights to inform new strategic priorities.
  • Writing and iterating on the complex queries behind our Meta data integrations to optimize campaign bidding.
  • Refining and maintaining key performance measurement tools and dashboards, including building automation features and troubleshooting issues.
  • Training teammates on SQL to elevate the Paid Social team’s collective analytical acumen.
  • Working with our partnerships team to understand the performance data our clients share with us, with a goal of identifying new business growth unlocks.
  • Managing third-party vendors as needed in the context of resolving data issues (i.e. High Touch, Meta, etc.).

Preferred Qualifications

  • Experience with Meta or Google data integrations (e.g. CAPI, pixels) is a plus.