Marketing Team Lead
| Company | Storable |
|---|---|
| Location | New Mexico, USA, Washington, USA, Oregon, USA, California, USA, Montana, USA, Nevada, USA, Arizona, USA, Colorado, USA, Utah, USA, Alaska, USA, Idaho, USA |
| Salary | $120000 – $150000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 7+ years of experience in B2B SaaS marketing, with a focus on growth and retention marketing.
- Proven experience leading and scaling marketing teams, ideally within technology or software industries.
- Expertise in marketing automation (HubSpot required, Pardot preferred) and CRM (Salesforce required).
- Strong understanding of ABM, digital demand generation, paid media, and email marketing.
- Data-driven mindset with experience optimizing campaigns based on performance analytics and attribution models.
- Excellent collaboration and stakeholder management skills across sales, product, and customer success teams.
- Ability to work in a fast-paced, results-oriented environment.
- Must be based in the Pacific Time Zone (PT).
Responsibilities
- Develop and execute a comprehensive marketing strategy to drive new customer acquisition in North America while increasing customer retention in the US and Australia.
- Work closely with sales, product marketing, and customer success teams to ensure alignment on messaging, targeting, and go-to-market strategy.
- Identify and scale high-performing acquisition channels, including paid media, ABM, inbound, and outbound programs.
- Drive upsell and cross-sell initiatives within the existing customer base to maximize customer lifetime value.
- Recruit, lead, and mentor a team of 2-3 growth-focused marketers, fostering a culture of data-driven decision-making, experimentation, and collaboration.
- Set clear performance goals for the team and provide regular coaching and feedback.
- Own the end-to-end execution of multi-touch, multi-channel campaigns to drive awareness, demand, and pipeline growth.
- Oversee campaign workflows in HubSpot, ensuring seamless integration with Salesforce (SFDC).
- Leverage a programmatic ABM approach to target key enterprise accounts.
- Manage the budget and optimize marketing spend to drive efficient CAC and pipeline growth.
- Define, track, and report on key marketing performance metrics, ensuring visibility into pipeline impact and ROI.
- Partner with RevOps to ensure proper attribution and reporting in Salesforce and HubSpot.
- Continuously test and optimize campaigns based on data-driven insights.
- Represent the marketing strategy, tactics, and results with the RV & Camping business unit, ensuring alignment with overall business goals.
- Build strong relationships with sales and customer success leadership within RV & Camping to ensure marketing efforts support revenue growth and retention.
- Collaborate closely with Corporate teams, including Product Marketing, Creative Marketing, and Revenue Operations, to align messaging, brand initiatives, and go-to-market strategies.
Preferred Qualifications
-
No preferred qualifications provided.