Sr. Paid Media Associate

Company	Home Solutions
Location	Raleigh, NC, USA, Charlotte, NC, USA
Salary	$Not Provided – $Not Provided
Type	Full-Time
Degrees
Experience Level	Senior

2+ years of experience in a data-driven or analytical role (marketing, finance, consulting, etc.)
Effective problem-solving skills
Comfortable working in Excel/Google Sheets and building reports that provide actionable insights for the business
Experience with Google Ads or other digital media platforms is a plus
Curious and proactive
Comfortable working with ambiguity, fast-paced decision-making, and evolving strategies
Excellent attention to detail and organizational skills
Strong communication skills and ability to work cross-functionally

Own, launch, analyze, and optimize paid search campaigns in the Google Ads and Microsoft Ads platforms
Monitor campaign performance and make data-driven recommendations to optimize spend and improve ROI
Thoroughly test ad copy, bidding strategies, and targeting to discover new growth avenues and optimize campaign performance
Build and maintain regular reporting dashboards to track key performance metrics
Provide competitive analyses to help drive ad testing and campaign strategy
Analyze large data sets using advanced data visualization and analytical skills in Excel, Google Sheets, Google Analytics, and Tableau to uncover insights and opportunities across campaigns
Collaborate with cross-functional teams, including CRO, Monetization, and design, to drive growth within the P&L
Work closely with the Director of Paid Media on forecasting, budgeting, and strategic planning