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Senior Analyst Relations Manager
Company | Braze |
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Location | New York, NY, USA |
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Salary | $157250 – $170000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior |
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Requirements
- 5+ years of analyst relations experience, including leadership in major industry evaluations such as the Gartner Magic Quadrant and Forrester Wave
- Superb project management and organizational skills including the ability to manage multiple deadlines and priorities, with minimal supervision
- Strong communications background – exceptional listening, verbal and written skills a must
- Must be highly detail oriented with excellent time management skills
- Must be extremely proactive and willing to jump in and take a leadership role in high profile activities including planning and AR strategy
- Demonstrated ability to work with global, cross-functional teams – including technical experts, product management, product marketing and executive stakeholders
- Sense of curiosity and affinity/aptitude for learning and understanding new technologies and related concepts
Responsibilities
- Create, nurture and manage positive relationships with industry analysts, serving as a key, centralized contact point and facilitator who is responsive and treats analyst communication with a sense of urgency
- Lead cross-functional workstreams for major industry evaluations such as the Gartner Magic Quadrant and Forrester Wave
- Establish and manage processes for ongoing communication and education of industry analysts on Braze milestones and roadmap
- Partner internally to identify analyst content assets for use in demand generation and thought leadership programs, and support marketing activities with analyst participation
- Synthesize relevant analyst research and communicate emerging trends, perspectives and competitive positioning to key stakeholders
- Plan, schedule and manage analyst program activities such as briefings, inquiries, strategy sessions
- Anticipate and drive participation in major analyst research; manage in-bound inquiries for research participation
- Work closely with the public relations, competitive intelligence and customer programs teams to incorporate analyst perspectives into related initiatives
- Leverage Forrester and Gartner inquiry insights data to inform AR activities as well as thought leadership content and go-to-market activities
- Analyze, measure and report program success and insights
Preferred Qualifications
- Experience in B2B marketing, with exposure to both SMB and enterprise businesses
- Experience with Martech/CDP/rETL software